In this article, you’ll learn…

• Four reasons businesses aren’t getting enough website backlinks

• The importance of backlinks to your website’s visibility and SERP rankings

Website links that point to your business website are one of the most important search engine optimization (SEO) factors that influence the online visibility and search engine ranking of your business.

Those backlinks signal to search engines how influential and relevant your business is online; they trigger local citations of your business and aid in deepening your local market penetration. Therefore, those backlinks help increase the online visibility of your business and influence the discovery of your business—over your competition—by online searchers.

So, if backlinks are that awesome for SEO and search engine results page (SERP) rankings, why do so many businesses struggle to get links that lead to their websites? Here are my Top 4 reasons.

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