Understanding how to communicate more effectively with women is the cornerstone on how to increase market-share or better yet, ROW (Return on Women). Women are relational buyers and men are transactional buyers. Jody DeVere CEO of the AskPatty.com Certified Female Friendly Program will share valuable insights and best practices where the rubber really meets the road with the woman when she calls or visits your shop. Properly armed with the right tools and training, you can increase your share of the largest and fastest growing demographic of buyers in the United States and Canada – women. Don’t miss Jody during the Sunday morning Closing General Session Sunday March 6th 2011!

Register for Vision Hi-Tech today: http://www.visionkc.com

Find out how to Get AskPatty.com Certified Female Friendly® here http://www.askpatty.com/getcertified/