Tip 1: Don’t Judge Your Customers- I think that we have all been guilty of this, but we need to work on it. For instance, we may think a customer is getting an estimate for the insurance so they can pocket the money or go to a competitor. We may take a look at the […]
Pricing, Ethics and the Reputation of Your Business
At Elite we know that once someone comes into your shop, you’ll do everything you can to generate a happy customer, and make a fair profit. Unfortunately, some customers will put you to the test when it comes to the prices you charge. They’ll tell you they can’t afford the recommended services, they’ll tell you they can get the same service done down the street for less, or they’ll just need you to knock a few bucks off the price. This is when you typically tell yourself that you’ve already invested a good amount of time and money to get the customer to this point in the sale, so rather than letting the customer walk, you drop your price a few bucks, and in your mind, you just saved a job. Unfortunately, what you just lost was your integrity…
No, I Can’t Help You Right Now, I’m Busy Looking for New Customers
It seems like many businesses are so busy chasing the new catch, they forget to take care of the folks that keep them in business. It is aggravating to the loyal customers that get placed behind new potential customers or the “big catch.” However, you see it all of the time. If you stop and […]
AutoWatch – Exceed your customer’s expectations
To inform Body Shop Owner’s or Manager’s on the benefits of AutoWatch and a look at our new integrations and features