What’s In A Name?

“Auto Body”, “Autobody”, “Body Shop”, “Collision Center” – all the same right? 

We recognize all these name iterations as simply different terms for auto body repair businesses, but do search engines see it the same way as we do; and could selecting one over the other influence our visibility to search engines?  Po-tay-toe or po-tah-toe; it’s still just apotato.  Right?

With the internet proving to be a significant lead generation tool for small businesses – the auto body industry included – businesses are discovering that local marketing is a hyper-competitive marketplace and being discovered online is getting increasingly complex.  The days of set-it-and-forget-it website marketing are long gone, today’s businesses need a better strategy with quantifiable results for their marketing spend.  With respect to online marketing – this means selecting the right words that will enable your business to rank well on search engines thus be discovered by more people searching for what you have to offer.

Regardless of what the name is on the sign outside your body shop – the wording you use for your online marketing plays a significant impact on both overall visibility and brand recognition by your customers and prospects searching for you online.  A businesses ranking on Google for example – is often the first impression a new customer has of your business.  Conversely, for your older customers who haven’t needed your services in a while who look your business up on the internet instead of searching for your business card that they most likely misplaced, your ranking on search might cause them to be lured away from your business by your competition who appears more prominent in the local auto body repair scene – judging solely by that businesses higher ranking on the search engines.

High ranking on search engines for your auto body business is all in the words – choose the right ones, and they will come.  {more}