It seems like many businesses are so busy chasing the new catch, they forget to take care of the folks that keep them in business.
It is aggravating to the loyal customers that get placed behind new potential customers or the “big catch.” However, you see it all of the time. If you stop and think about it, how much social networking, advertising, networking face-to-face, and all of the other effort and money do you spend trying to reach out and attract new customers? With all of the effort spent trying to get the customers, don’t you think we should try harder to keep the customers after we get them? Sure, this makes perfect sense, but it does not seem like many businesses try very hard. Here is a question for you. Do you think you would have better luck and service out of your current salesman or a salesman trying to switch you to their line of products? That’s right, the new sales person is going to do whatever it takes to get your business. Why couldn’t the current business do a little better job of trying to keep you?
I know that many businesses already provide excellent customer service. However, I have seen my share of being put on the back burner while they are trying to catch the bigger and better customers.
A little food for thought, spend an equal amount or more effort and time to keep your current customers as you spend trying to find new ones. If you’re already doing that, then you’re ahead of many businesses that I have worked with in the past. For instance, I was recently at a trade show trying to buy what they had to offer. The first guy walked off, the second salesman started showing me the product and I told him that I would like to purchase it. No kidding, he saw someone that must have been “important” and said excuse me…..right at the close of the sale and walked off! I was stupid enough to keep asking other people until someone would sell it to me. I really wanted the product, as I thought it would benefit the students at the college that I teach at. I sucked my pride in and made the purchase. I think back and wish that I would have just walked away. However, I am pretty sure that I will not continue to do business with them.
The next time you are with a current customer tell the potential customer that you will be with them in a minute. You’ve already made the catch with your loyal customer……don’t let em’ get away.
Leave a Reply
You must be logged in to post a comment.